Protection:

Packaging materials protect food products from physical, chemical, and biological contamination during handling, transportation, and storage. They shield products from moisture, oxygen, light, temperature fluctuations, and microbial contamination, thereby extending shelf life and maintaining product quality and safety.
 

Preservation:

Certain packing materials, such as vacuum-sealed or modified atmosphere packaging (MAP), produce a regulated environment that reduces food spoilage and deterioration. These packaging solutions help to preserve freshness, flavour, texture, and nutritional content by reducing food waste and increasing consumer pleasure.

Safety:

Packaging materials must adhere to food safety norms and standards to avoid leaching dangerous chemicals or pollutants into the food. Food-grade packaging materials are specifically intended to be safe in direct contact with food while reducing the danger of contamination or adulteration.

Convenience:

Packaging materials are intended to make it easy for customers to reach, handle, and consume food products. Convenient package features, including resealable closures, portion control, microwaveability, and on-the-go forms, improve consumer convenience and happiness, resulting in higher consumer preference and loyalty.

Information:

Packaging conveys critical information to consumers, such as product ingredients, nutritional information, allergen warnings, expiration dates, and usage instructions. Clear and accurate labelling enables consumers to make more informed decisions, manage dietary requirements, and ensure food safety.

Brand Identity:

Packaging plays an important part in brand distinction and marketing. Eye-catching designs, colours, logos, and branding components help products stand out on store shelves and capture consumers' attention. Packaging materials also act as a tangible reflection of a brand's values, quality, and identity, affecting consumer views and purchases.